Thursday, June 23 2022

Dear Lloyd,

I saw you speak during the week of celebrating the founding of our school. I saw you twice at the face-to-face convention but this year, even if it’s virtual, how do you still manage to keep your audience glued to your presentation? Is there any public speaking training that I can join to be like you?



I cannot stress enough how the listening experience is now more different than at any time in recent history. Speaking in front of an audience you can’t see, feel, or hear always gives me a weird feeling. Still, it’s not the magic that helps a speaker like me still make an impact. A little practice, a change in mindset, and adjustments can get the job done.

If you are asking for public speaking training in the Philippines that you can take to be like me, I can easily direct you to the Public Speaking Institute. It offers a 10-day certification program called Certified Public Speaker. It’s a uniquely designed program that gives you more than ideas, theories, and principles of public speaking. It takes you on a roller coaster of practice, quizzes, and assessment activities that will break down and eventually make you a speaker ahead of the rest.

The truth is, we have heard and seen hundreds of public speakers in the market today. What sets you apart from them shouldn’t be something you have to experience. Through my 15 years of experience as a speaker, I have designed a program – in fact, a framework – that can help you “be like me”. Better yet, be better than me.

As you have seen on the internet as well, many training companies and self-proclaimed speaker coaches offer learning sessions to acquire the skill. Since I have not been to their program, I prefer to say nothing except that you have to be very careful in choosing your training provider.

But how do you know this will be the best public speaking training program for you?

The Public Speaking Institute certifies its students on the basis of its proprietary intellectual property known as the Luna Public Speaking Framework – or simply, Luna Framework. It’s a Venn diagram that contains character, content, and skill. Their intersections are History, Style and Strategy.

A public speaking class that doesn’t cover a character topic may fail to deliver on its promises. As a student, you need to learn more about yourself and the character you play for your audience. It starts with understanding the nature of your fear – stage fright – and how mastery can alleviate that fear. It also includes your knowledge of the oral communication loop as well as the essentials of public speaking. Embracing who you are is the most important lesson you need to learn when presenting in public.

Then comes the content. Once you know yourself and your brand that speaks volumes, you can start working on the content. The contents, which are not yours, are weak contents. You will need to craft your own content – original and supported either by your own personal testimonial or by research. I have seen many speakers who simply borrow what they present. The sad part is realizing that you know more about his presentation than what he presented or understood.

Third, competence. This includes your know-how in public speaking tools including, but not limited to PowerPoint or Keynote. You need to understand the relationship between these tools and how they can help you more than they can harm you before you even know it.

Most people hate conferences. Many speakers fail to understand their style of speaking. Many speakers ignore a well-designed speaking strategy. These concerns need to be addressed, or your training program simply becomes a show where your training provider rakes in the benefits at your expense.

Let’s face it. Following a more elaborate and comprehensive program designed by an experienced speaker gives you a better chance of learning the art of public speaking.

What I am doing is not magic. It is a mastery of my profession, taking into account the public as a source of inspiration. Please visit www.public to learn more about our public speaking training.

Sgt. Lloyd A. Luna, PAFR, is the first registered speech professional in the Philippines. He is a motivational speaker on leadership and best-selling author of Stepback: The Lost Art of Filipino Leadership. He is President and CEO of Stepback, a leadership and cultural development company that helps leaders and organizations see the big picture in life and at work. Visit his website or email him at [email protected]

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