Public sector tenders for public relations, communications and events services have risen sharply from pre-pandemic figures, while job vacancies in industry have soared, according to a new analysis by the Public Relations Institute of Ireland (PRII).
The representative body for the public relations profession, led by chief executive Martina Byrne, believes the Covid-19 pandemic has acted “like an accelerator” for its industry, with the crisis prompting private and public sector organizations to respond their need for communication expertise.
PRII members were notified of 27 calls for tenders concerning their activity from January 1 to mid-April. During the same period in 2019, there were only seven tenders, including 19 in 2020 and 20 in 2021.
PRII said it was seeing ‘sustained strong growth’ in the sector as it rebounds from the pandemic, with March seeing almost double the number of job openings or vacancies in the public relations sector compared to March 2021.
Public relations and communications job postings on its website in the six-month period from October 2021 to March 2022 were more than 50% higher than they were in the pre- -pandemic from October 2018 to March 2019.
As agencies report vacancies, much of this growth comes from public and private organizations bolstering their internal communications teams or creating new teams where they had none before.
Meanwhile, the number of new members joining PRII in the past six months has already exceeded the number of people who joined PRII in the previous 12-month period.
“Everyone is busy at the door,” Dr. Byrne said.
“During Covid, here and around the world, the contribution of professional PR advice to organizational survival and success, and the fragility of corporate reputations, have become more evident to senior management and corporate boards. ‘administration.”
The value of maintaining “meaningful internal communications” has also been more recognized at the board level since the dispersal of the workforce during the Covid-19 shutdowns and the advent of the work-from-home culture, he said. she adds.