STRATFORD, Conn., March 10, 2022 /PRNewswire/ — Roger Chiocchi, CEO and Founder ofRFPalooza (www.rfpaloza.com), announced that the company, a leading source of RFP and RFQ for the advertising and marketing sectors — has seen a significant increase in the publication of tenders by public sector organisations.
“We see it as a good sign for the economy in general,” Chiocchi said. “Usually marketing and advertising are the first things cut during a recession and the last thing to come back. from last year.”
Chiocchi noted that public sector marketing and advertising initiatives play an increasingly important role in the marketing landscape over the past few years. “Some in our industry underestimate public sector tenders as a source of business development,” Chiocchi said, “but longer term there have been significant increases in education sectors. , health, travel and tourism and state lotteries. The higher education market, in particular, is currently hot as traditional and online institutions compete for students.”
He also said that even during the most restrictive days of the COVID pandemic, state and local governments and public health institutions have been issuing tenders soliciting advertising and marketing agencies to produce programming. COVID education, social distancing initiatives and, subsequently, vaccination campaigns.
“While there are still many unknown factors affecting the economy,” he said, “we expect a dynamic year for the advertising and marketing industries, especially given the numbers from the employment last week. We see the public sector as a dynamic source of that growth.”
RFPalooza is the only online service dedicated solely to providing tender and tender listings for the marketing communications industry, including marketing, advertising, media, branding , public relations, video production and market research. Since its creation in 2012, RFPalooza has provided access to tens of thousands of tenders to thousands of marketing communication agencies.