Friday, May 20 2022

Now more than ever, the public sector desperately needs technology that can align teams and drive agile innovation. The challenges of the pandemic have created significant confusion and panic among communities. Now, public sector brands are more pressured to respond quickly through digital transformation initiatives.

To succeed and thrive in this new world, public sector companies must lay the foundation for collaboration and cooperation in a changing work environment. For most organizations, this starts with implementing the right communication strategies, via unified communications.

Unified Communications aligns essential technologies for communication and collaboration in a single-pane environment for the modern workplace. However, public sector brands feeling the pressure from reduced budgetsit can be difficult to make a business case for introducing a new communications stack.

Here’s how you can build a business case for unified communications in the public sector.

Step 1: Focus on the importance of continuity

Stability, reliability and uninterrupted business continuity are essential for any public sector organization. While most businesses risk losing revenue from their customers when their operations shut down, disruption to a public sector organization can spell trouble for an entire community.

Public sector groups such as government committees and non-profits need to ensure they have a consistent way to keep their projects running smoothly no matter what happens in the wider landscape. . With unified communications in the cloud, it is possible to create a better level of business continuity and resilience for the post-pandemic world.

Many public sector groups have already recognized the need for a cloud-aligned ecosystem, with approximately 87.2% say they would move their IT structure to the cloud provided they found the right service. Investing in UCaaS gives public sector companies a way to keep critical operations moving no matter what.

Step 2: Highlight the benefits of the new innovation

In addition to ensuring that business can continue “business as usual” in the event of disasters and unexpected events, a unified communications platform can also pave the way for innovation and rapid transformation in the public sector. . Unifying all your communication tools in one place makes it easier to embrace new forms of communication and collaboration, like video and chat.

With Unified Communications as a Service, it’s also possible to create a cloud environment where you can empower team members anywhere in the world. This enables public sector companies to onboard new staff into the workplace, access expert support wherever they are in the world, and grow rapidly.

The cloud environment also means it’s possible for public sector brands to quickly invest in new technologies and deploy them when they need to explore new opportunities. For example, you can use your UC cloud environment as a method to explore the benefits of automation tools, chatbots, AI, and even IoT connections to empower your teams.

Step 3: Consider the needs of an evolving team

Across industries, unified communications is becoming an essential part of supporting and empowering a rapidly evolving team. Today’s public sector professionals work in a wide range of different environments. There are people who are constantly active in the field, behind-the-scenes employees working from home, and traditional office workers to consider.

With a UC environment, you can help your public sector staff work as productively and efficiently as possible. These tools line up all the tools your team needs in one window, so they can find information, support, and collaboration tools in one place.

With a single environment providing all the information and context a team member needs to perform at their best, you are more likely to achieve rapid results in your public sector team. It’s even possible to bring even more information and tools into the same environment through APIs and integrations. Many public sector brands are even exploring the possibility of aligning their cloud-based UCaaS and CCaaS tools, for better collaboration in customer service.

Step 4: Review security, privacy, and compliance

Regulatory rules and guidelines are constantly evolving in the public sector, especially as public opinion on how groups should manage data continues to evolve. Staying compliant with the latest guidelines is key to maintaining the trust of your audience. Unfortunately, it can be difficult to keep track of the different volumes of data flowing through a disjointed communications ecosystem.

With unified communication, you can align more tools and people in the same environment to more easily track knowledge flow and ensure data security. A good unified communications platform provider will even be able to give you complete control over where your data is stored and how it is encrypted from touchpoint to touchpoint.

Unified communications solutions also relieve IT teams and supervisors of having to know who has access to what tools and information within their teams. In a UC Portal, you can easily remove or grant access to different tools and features at the touch of a button, and even remove remote data access if needed.

Step 5: Explore opportunities for positive growth

Unified communications tools can help make public sector teams more collaborative, agile and informed in today’s competitive and stressful landscape. With the right tools, you can sync distributed teams and even access deeper insights into your workflows and audience.

By unifying various data streams, your UC solutions can give you valuable insight into important metrics that can inform your decisions as a public sector organization in the future. It’s even possible to implement smart tools that can help with things like analyzing customer sentiment or tracking trends in your community.

At the same time, public sector companies can access all of these innovations and opportunities while keeping costs as low as possible. Aligning multiple of your tools in the same environment often means you can access lower costs and maintain fewer billing cycles.

For public sector companies struggling to meet the increasing demands of rapid growth, unified communications is becoming a critical investment.


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